Milan, July 3rd – 4th
Dassault Systèmes
EMED Marketing Summit
July 3rd
13:00 Welcome Lunch
14:00 Check-in at Enterprise Hotel
14:45 Milan Guided Tour – Pick up at Enterprise Hotel
19:30 Dinner at Diana Majestic – Pick up at Enterprise Hotel
23:00 Goodnight
July 4th
08:15 Check-out at Enterprise Hotel
08:30 Welcome
Ottavio Patrucco, EMED VS Senior Marketing Manager, Dassault Systèmes
08:50 Vision and strategy
Bruno De Combiens, VS WW Marketing Director, Dassault Systèmes
09:20 SEO and Content Strategy
Lucas Riedberger, Director, Digital Programs Offer & Digital Marketing, Dassault Systèmes
10:20 A strategical approach for an ABM campaign
Martino Steffanoni, Marketing Manager, Iperelle
10:40 Coffee Break
11:00 How to optimize your website
Anna Bujanoska, Web Analytics Data Management Specialist, Dassault Systèmes
11:30 Keynote Speaker: Modern Selling
Tiphaine Leurent, Senior Client Solution Manager, LinkedIn
13:00 Lunch
14:00 Website: a lead generation Engine
Feyza Narin, Marketing & Communications Director, Cadem
14:15 Acquisition tactics using Google Ads
Lucas Riedberger, Director, Digital Programs Offer & Digital Marketing, Dassault Systèmes
15:15 When digital and traditional Marketing work together: a success story
Tamara Tatic, Marketing Manager, CadCam Group
15:30 How to optimize your campaigns & tags implementation
Lucas Riedberger, Director, Digital Programs Offer & Digital Marketing, Dassault Systèmes
Anna Bujanoska, Web Analytics Data Management Specialist, Dassault Systèmes
16:30 Brainstorming
17:00 Goodbye and See you at the VS Convention
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